Adequacy: Now, there’s something that’s easy to guarantee!
Adequate. Doesn’t fall short. Doesn’t excel. Just meets a set of standards. It’s pretty simple.
That’s why we feel pretty comfortable calling this an Adequate Gift because it does just that: meets all the basic criteria for a “gift.” It’s a thing – a bottle of wine, to be more specific (well, 4 bottles actually) – and you can put it inside another thing – one of Wine.Woot Gift Bags, for example – and you can hand that thing inside a thing to someone and say, “This thing’s a gift for you!” Bam! Done! No one could argue with that!
However, quality is in the eye of the beholder (or mouth of the imbiber, in this case), and one man’s “adequate” might be another man’s “awesome” and vice versa. If you need proof, just look at the yelp reviews of any non-LA taco truck; there will be one-hundred people saying, “It’s great! BEST TACOS EVER!” and then the guy who moved there from Southern California saying, “This place is okay, you know, for around here. I MEAN, IT TASTES WORSE THAN ROTTEN COCKROACHES AND REFRIED BILE WHEN COMPARED IT TO THE LOWLIEST, GRIMIEST TRASH HEAP OF A TACO STAND IN ALL OF SO-CAL, but for this part of the country (where I now live, AGAINST MY WILL), it’s pretty good.”
So, yeah, everything’s relative. The good news is, we’ve done our best to make sure this Adequate Gift is more awesome than adequate by enlisting the help of Three Wine Company. When we began the process, we told them we really wanted something that tasted like wrapping paper and generosity with a tinge of ribbon and disappointment, but winemaker Matt Cline said we probably wouldn’t sell many bottles that way. So we said, “Well, then, just go nuts, Matt. We’ll probably love whatever you come up with!” And we were right! Because this Contra Country Red – with its fleshy mouthfeel of the cherry and berry and subtle flavors of herbs like sage, rosemary, and thyme – is absolutely delicious!
And you know what, if that’s just adequate, then, honestly, we’re a little scared of what might be considered “exceptional.”
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