A decade or two back, comic book publishers conjured up a fiendish marketing gambit: multiple covers for the same issue. If you can’t sell comics to more people, why not sell more comics to the same people? The hardcore fans snap up those “variant” covers to this day, providing a nice little income stream for the comics industry while requiring almost no additional effort.

Scott Harvey’s new offshoot, Super Hero Wines, applies this trick to the premiere issue of its new InZINerator, with three different front labels for the same wine. The difference is, owning three bottles of the same wine isn’t redundant. Unlike the latest exploits of Bluddslayer and the Psychic Lava Mutants, this Zinfandel-Barbera blend only gets better with repeated “readings”.

BAP! Forward, luscious fruit that leaps out of the glass! THWOK! Muscular flavors of allspice, raspberry, and mocha! ZAM! Firm tannins and a lingering finish! The label may be designed with a younger audience in mind, but there’s no age limit to enjoying InZINerator’s meaty European-style drinkability. Well, except for the drinking-age laws, we mean.

Mild-mannered Scott Harvey’s identity is no secret. You know him as Wine.Woot user ScottHarveyWines. He’s stayed active on the message boards long after his previous Wine.Woot offering ran its course.

Scott unleashed his nephew Michael Harants to design these labels when Michael wasn’t busy working on special effects for the upcoming Star Trek movie. Michael has obviously learned a thing or two from the comics industry, and the result is the three variant labels you see before you. You can keep them in plastic bags if you want – comics people say it preserves the collector value. But with all due respect to Michael and his labels, we think InZINerator’s real value lies inside the bottle.

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