Wacky Laws in District 7
-If you are caught chewing gum in a bank, you become the mayor for a day.
-Sandwiches must be sold in the “adult” section of all video stores.
-Everyone gets October 1st off for Zombie Remembrance Day.
-All transactions at the post office must end with a hat-tip, salute, and gentle tap on one’s own left nipple.
-You cannot buy alcohol on Sunday, but Sundays are the only day you can buy pinatas full of laudanum.
-Every dog must wear a hat representative of its country of origin.
-The Internet is only available as a direct mailer filled with coupons.
2012 District 7 Pinot Noir, Monterey 750ml 6-Pack
Flavors of black cherry and strawberry are complemented by a touch of vanilla and toast that linger in a long, silky finish. An elegant, balanced offering that is the ultimate food wine. Try it with grilled salmon, roast duck, pork tenderloin or soft-ripened cheeses.
Vineyards: Of all grape varieties, Pinot Noir is the most sensitive to its terroir. We work hard each vintage to get it right in the vineyard so that when the grapes are harvested and arrive at the winery, we can step aside and allow the fruit to speak for itself. The cool temperatures of District 7 present ideal growing conditions for Pinot Noir. Each afternoon, the reliable winds from the Monterey Bay come howling down the valley, keeping our estate vineyards at a moderate temperature.
Winemaking: The delicate Pinot Noir grapes were picked at optimum ripeness. Upon arrival at the winery, the grapes were destemmed, crushed and fermented in open top fermenters. Over the next 2 - 3 weeks, the firm cap of skins and seeds that bubble up and form on the surface during red fermentation was punched down. The wine was carefully aged in a combination of new and neutral oak, to craft a lush, elegant wine with bright fruit aromas and vivid flavors.
District 7
California is divided into 17 grape crush districts, encompassing a wide range of climate, terrain and soil types. District 7 is Monterey County, home to world-class vineyards and exceptional wines.
What makes District 7 so special?
District 7, aka Monterey County, has the longest growing season of all of the districts, a result of the chilled marine air from the Monterey Bay that rushes down the Salinas Valley each day. For cool climate varietals like Chardonnay and Pinot Noir, we source the grapes from our estate vineyards in the northern reaches of District 7, where morning fogs often linger until mid-day. This allows the intricate fruit flavors to develop while preserving crucial acidity. For sun lovers like Sauvignon Blanc and Cabernet Sauvignon, we grow the grapes on our estate vineyards located further south in District 7, where sunshine-filled days are followed by the cooling maritime influence in the late afternoons.
The long growing season of District 7 allows us to “let it hang”. Longer time on the vine means the grapes ripen slowly and evenly. Deciding when to harvest is all about finding the sweet spot, that perfect moment when the grapes have reached full flavor development. At District 7, we let it hang until the grapes are ready. The result is vibrant fruit, complex flavors and excellent structure.
District 7
California is divided into 17 grape crush districts, encompassing a wide range of climate, terrain and soil types. District 7 is Monterey County, home to world-class vineyards and exceptional wines.
What makes District 7 so special?
District 7, aka Monterey County, has the longest growing season of all of the districts, a result of the chilled marine air from the Monterey Bay that rushes down the Salinas Valley each day. For cool climate varietals like Chardonnay and Pinot Noir, we source the grapes from our estate vineyards in the northern reaches of District 7, where morning fogs often linger until mid-day. This allows the intricate fruit flavors to develop while preserving crucial acidity. For sun lovers like Sauvignon Blanc and Cabernet Sauvignon, we grow the grapes on our estate vineyards located further south in District 7, where sunshine-filled days are followed by the cooling maritime influence in the late afternoons.
The long growing season of District 7 allows us to “let it hang”. Longer time on the vine means the grapes ripen slowly and evenly. Deciding when to harvest is all about finding the sweet spot, that perfect moment when the grapes have reached full flavor development. At District 7, we let it hang until the grapes are ready. The result is vibrant fruit, complex flavors and excellent structure.
“Quality is never an accident. It is always the result of intelligent effort.”
John Ruskin – artist, writer, philosopher (1819 – 1900)
To summarize the essence of a company in a one or two sentence mission statement is a daunting task. On the surface, our job at Scheid Vineyards is to supply our winery clients with the grapes they need at an acceptable price and at the highest quality possible. But it goes much deeper than that. For to supply a particular client with particular grapes implies an understanding of the specific wine and style being made and the knowledge of how to custom farm to achieve that profile. Say, a certain Sauvignon Blanc customer produces a grassy, herbaceous style of wine while another client aims for a more floral and fruitier character. Same grape, different approach. That’s where the “intelligent effort” part comes in.
Quality is a term that has been trivialized, used by purveyors from McDonald’s to Verizon to K-Mart. Genuine quality is harder to come by and does not mean simply well-made or acceptable. Real quality is that which is superior. It is the result of thought, analysis, communication, sweat and honest-to-God hard labor, succinctly stated by Mr. Ruskin as “intelligent effort”. True quality is giving each customer no less than exactly what they want and need.
It is never an accident.
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