“Diana? Diana, what’s wrong? Why are you staring off into space like that? Oh, Diana, your eyes. What have you seen?”
“It’s this coffee, Jeff. Ever since you brought home that 1000 Faces Coffee 4-Pack Sampler I can’t turn it off. Every drink brings their soulless, moaning faces into my mind’s eye! Jeff, I can’t take it any more!”
“Faces?! What do you mean?!”
“Every sip, be it from the Carmen Estate, the Aldo’s Blend, the Bell’s Blend, or the Fazenda Ambiental Fortaleza, floods my consciousness with a thousand faces, all of them gray and haunted, their eyes white and their hair black as night, howling and moaning! I can’t eat, I can’t sleep, every waking moment I’m terrorized by these phantasms!”
“So stop drinking the coffee!”
“I can’t!”
“Why?! Are the faces making you?”
“No, but it’s really good coffee!”
In the box:
Our name comes from Joseph Campbell’s book, The Hero With A Thousand Faces. We believe, like Campbell did, that there is more to life than commercial success or representational living. As Campbell said, “a hero is someone who has given his or her life to something bigger than oneself.” There is a greatness to be had from life (and coffee), only discoverable by taking on this heroic role and giving yourself over to whichever passion in life most preoccupies you. By immersing ourselves in the coffee world and introducing the Athens market to remarkable, specialty coffees, we believe we’re leading the heroic lives that Joseph Campbell envisioned.
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