I gotta be honest, Will, when I think “Thanksgiving” I think overindulgence, gluttony, turkey, stuffing, the Detroit Lions losing, and pumpkin pie. Never has coffee been involved in any of that, except maybe when I’m trying to stay awake through that Lions game.
I just don’t know how a Mirembe Kawonera Dark Roast from Uganda relates to cranberry sauce. This coffee is fudgy and kind of smoky, with a sweet finish, not carbohydrate-dense and packed with stuffing! There’s not even a can of Cream of Mushroom soup involved!
Okay, sure, Musasa Rwanda Light Roast. Wow, that’s really sweet. Kind of chocolaty, but it finishes very bright. That could be good with Pumpkin Pie for sure! Alright, Will, I’m starting to warm up to this whole idea.
Hmmm, Byron’s Maracatura Light Roast. That’s, uh, fruity. Wow, I didn’t know coffee really did things like that. I mean, it’d be a nice counterbalance to a heavy meal, wouldn’t it? You may be onto something here, Will!
I just think we should change the name. We’re never gonna make a dime if we sell coffee people can only drink one day a year.
12oz. Bag Musasa, Rwanda (Light Roast):
12oz. bag Mirembe Kawomera (Dark Roast):
12oz. Bag Byron’s Maracaturra, Nicaragua (Light Roast):
Paul and Joan move to the Mendocino Coast, establish Thanksgiving Coffee at the Mendocino Hotel, and begin roasting coffee for the Hotel café. At the time this was our only account. We roasted on a Royal #5 twenty-five pound capacity coffee roaster. Sales were approximately fifty pounds each week at $2.50 per pound.
In 1972 Thanksgiving Coffee was just one of many cottage hippie businesses. Nobody had heard of specialty coffee. It was the era of free love, psychedelics, Kent State the Vietnam War, Nixon’s Watergate, Jefferson Starship, and a renewed commitment to alternative energy by California Governor Jerry Brown.
Everyone living in Mendocino was having a good time or escaping bad times. It was a time the urban young got on the road and found rural America was still real. We liked what we stumbled upon and stayed on.
Thanksgiving Coffee focused on making a positive contribution to the local community. The causes were local and the business reflected the founder’s relationship to their community. During this time the California wine industry was becoming famous and California cuisine was all about Alice Waters and Chez Panise. Thanksgiving Coffee grew up surrounded by this culture and a Roastmaster was born.
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