Some places harvest corn. Others harvest wheat. In Sonoma, they harvest vinegar, honey, and mustard ... apparently. That doesn't make a whole lot of sense to us, so maybe that's not true, but it tastes good, so we've stopped asking questions.
When the people at Sonoma Harvest realized that a diet solely consisting of wine wasn't getting them all that far, they decided it might be a wise idea to start eating too.
