W&P Design

Co-founded by Josh Williams and Eric Prum, W&P creates innovative food and beverage products. Our Brooklyn-based team boasts expertise in design, manufacturing, culinary arts, publishing and beyond. This cross-section of talents drives our creative process, as we bring new ideas to life in the food- and drink-iverse.

Since launching in 2012, we’ve created more than 250 products, ranging from kitchen and bar tools to cocktail mixers, cookbooks and more. Our designs have received numerous awards and are regularly featured in such publications as The New York Times, Vogue, GQ and Bon Appétit, among others.

WHAT WE DO
We’re improving your everyday encounters with food and drink through unique products and engaging content. While our collections are diverse—with designs for the home, the cocktail bar and the traveler—all of our products combine three essential ingredients: innovation, function and joy.

HOW WE DO IT
W&P is a full-stack company. That means we see ideas through from design to manufacturing to delivery. Easy? Nope. But by keeping our hands on a product from start to finish, we can ensure our original vision stays true in all our goods—and you can trust you’re getting the best quality possible.

To facilitate this vision, we build relationships with top quality manufacturers (both domestically and internationally) who we partner with to translate our designs from prototypes to products. From US-based canvas and leather artisans and small-batch bottling companies, to global experts in metal and silicone manufacturing, we personally vet every step of production to ensure food safety, ethical working conditions and a consistent, high-quality product.

A LITTLE HISTORY
As undergrads and best friends at the University of Virginia, Eric Prum and Josh Williams’ mutual interest in cooking and entrepreneurship inspired them to launch a catering company. Over the course of cooking and entertaining for dozens of events, the pair kindled the spark for a future business in food and beverage.

In the years that followed, Josh launched a career in the NYC startup world, while Eric pursued consumer product manufacturing ventures across the globe. In 2012, a simple idea that celebrated the pair’s Southern heritage—a Mason Jar cocktail shaker—became the catalyst for founding W&P. With the runaway success of their first Kickstarter campaign and early placements in such retailers as West Elm, Josh and Eric soon took the leap into full-time entrepreneurship. Six years later, the W&P lays claim to more than 250 product designs, developed in collaboration with an ever-growing creative studio in Greenpoint, Brooklyn.