Since developing and introducing Wine Line®, Barry has continued to search for and develop other products. His approach has been based on having sold wine accessories for more than nine years, as well as his overall understanding of the market and the competition. In the ensuing year-plus since introducing the first Wine Line® blister products (about 35 items), Barry has created and/or sourced another 25 products, most all of which are more up-scale and better packaged. Like home and kitchen accessories, wine accessories are fashion accessories of a certain type and it is essential to keep the product line “fresh” and interesting by developing and introducing new products.

 

Barry’s concept for Wine Line® and the associated brands is to build a “family” of products characterized by very high quality, attractive graphics, interesting and useful design, value in terms of utility and functionality, and high value relative to other similar products in the market. Developing and creating high quality products is one aspect for successfully bringing products to the market; another is making them attractive to and useful for consumers.