Doot doot doot doo, Doot doot doot doo

You're in a place outside of reality. A place where the world dissolves. Pull the cork. It's the Magic Hour.

Imagine, if you will, two friends having a laugh. Over a bottle of wine one makes the audacious suggestion: why not a white that is also a red? And, as friends will do, the joke soon becomes a dare. Before long, the two friends find themselves in a place they shouldn't be, at a time they didn't expect. Maybe they should have checked their watches. They might have noticed it was… the Magic Hour.

The Stein family masterpiece, they said. A Moscato mixed with Cabernet Franc. They called it "rosato" and said it would work with food, rather than against. Too late did they learn what that meant.

It started with little notes of watermelon. Like chimes on a summer night, surely no one would mind. The Stein family laughed with glee, their "rosato" would be light, with lower alcohol but flavors no less complex.

Then came the appetizers. "Surely," they thought, "a wine such as this would be perfect for a warm evening on the deck, or perhaps a sunset picnic!" They raised their glasses to their genius.

But the next morning, as they drank their Moscato 6 Pack, it hit them… the wine was too good. Crisp and compelling, always enhancing their little bites and nibbles. They couldn't share this wine with the world. They had to keep it for themselves. "Yes," they thought. "For the family."

The first day, it was easy. There were so many delicious bottles, plenty for all! But on the second day, there were fewer. The third day, there were fewer still. And so, the suspicious glances began. And the mumbling. And the plotting.

They say that when the family friend returned, he found only empty bottles, and a board on which "STAY AWAY!" was painted in red. Never did he know what had happened to the Stein Family, or their brilliant Moscato. All he could be sure about was the six remaining bottles, which he took for himself. They say he wasn't brave enough to try the delicious flavor. But who knows? Maybe out there is someone brave enough to pull the cork, fill a glass, and take a drink. Because, as every wine fan knows, somewhere in the world right now… it's the Magic Hour.

Back to top

Features

N/A Stein Family "Magic Hour" Family "Magic Hour" Moscato 6 750ml 6-Pack

This one was based on a dare, and your eyes do not deceive you—this is a red ''white'' Moscato!  A good friend derided Moscato, saying it was "quaffable" but not ready for primetime, daring the winemaker to work his "magic" on the style.  Always up to a challenge--more than half of why he makes wine, after all--this puzzle was solved in a legal if slightly unusual way via this "rosato" of Moscato and Cabernet Franc.

Wines made in lighter styles require winemaking finesse and restraint, and as the Stein Family's goal is always a wine which will work with rather than against food, that meant taking this one in a slightly different direction than others' Moscatos.  Naturally lighter through lower alcohol, a certain complexity of flavors is also needed to work well with food.  The Cab Franc adds a plushness to the wine while also bringing out a lovely watermelon note perfect for summertime, evening appetizers year-round, and effortless end-of-meal conclusions.  Chilling adds to the crispness, letting the consumer decide her preferred way to pair.  The winery called it "magic hour" both in honor of their son's painting on the label as well as for that special time of the late afternoon which is perfect for memories.

Specs

  • 24.4° Brix
  • pH: 3.33
  • TA: 7.2 g/L
  • 86% White Moscato, 14% Cabernet Franc
  • Alcohol: 11.0%
  • Residual Sugar: 2.89% 

Winery Details

Stein Family

Owner:
Josh Stein
Location:
Napa, CA
Stein Family Wines makes great wines: all of our brands--Stein Family, Just Joshin, Vaquero--have won plenty of awards, received great scores, and been given good mention in the media, but that is not what makes us different from all of your other wine options. Stein Family Wines donates five percent of every sale we make, and those donations go directly to the children of vineyard workers in the form of college scholarships and support funding. Yes, others give a percentage of their profits, but we guarantee the kids see the money whether we're profitable or not.
 
Why? Because we don't want to make a future for our kids on the backs of others'. It's really that simple. We want our kids to see that we can create a future for them, and that part of doing so must be rooted in the community; there is no longer-term sustainability without that. Our goal is to change the wine business one bottle, one glass, one customer at a time. Why? Because fair is fair.

 

 

Sales Stats

Speed to First Woot:
4m 31.660s
First Sucker:
MarkDaSpark
Last Wooter to Woot:
csummers162000

Purchaser Experience

  • 3% first woot
  • 3% second woot
  • 19% < 10 woots
  • 18% < 25 woots
  • 56% ≥ 25 woots

Purchaser Seniority

  • 1% joined today
  • 0% one week old
  • 0% one month old
  • 15% one year old
  • 84% > one year old

Quantity Breakdown

  • 94% bought 1
  • 6% bought 2
  • 0% bought 3

Percentage of Sales Per Hour

9%
5%
1%
2%
2%
2%
7%
4%
2%
2%
2%
7%
8%
5%
3%
6%
4%
5%
9%
2%
2%
1%
7%
3%
12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11

Woots by State

zero wooters wootinglots of wooters wooting

Top Comments

What are Top Comments?

Top Comments are discussion forum posts we have deemed worthy of your time. Listen, we get a lot of comments, and most of the time, it's pretty forgettable stuff; but sometimes you rise to the top like butterfat in milk. We don't recommend you base your self-worth on how often we feature your comments, but we don't expressly forbid it either.

join the discussion (24 comments)
join the discussion (24 comments)
Stein Magic Hour White Moscato Rosato(6)
$79.99 Sold Out Food, Beverages & Tobacco > Beverages > Wine
$79.99 USD false 1 Retail EA
1 3