Hello, Mr. Williams! We’re so glad to have you on board as a roaster here at 1000 Faces Coffee. I think you’ll find our way of doing business to be quite satisfying. We value our relationships with both customers and farmers, we believe in environmentally sound land stewardship, and we intend our business to be an open-source democratic process where your voice is valued and informed. And I think you’ll enjoy our Heroic Short-Term Paid Leave Policy.
Oh, no one explained that to you? Well, it’s simple. You see, our company is named after Joseph Campbell’s book, The Hero With A Thousand Faces, so we believe in heroism. How the Heroic Short Term Paid Leave Policy or HSTPLP works is like this: as a roaster, you are given unlimited paid time off to go and do heroic things in the world. Like, let’s say you’re roasting up some beans for Aldo’s Blend, our House dark roast (a peppery, seasoned mix of coffees) and suddenly over the emergency dispatch radio receiver (which we listen to all day everyday), you hear about a man trapped in a burning building. You can just say “The world needs me!” and that’s our cue to find a stand-in for your duties while you go save that man.
It’s really one of the biggest perks of working here and we take advantage of it all the time. Why just the other day, I was working on some Bell’s Blend beans – a medium-light roast with satisfying notes of sweet chocolate and freshly spread peanut butter – when I heard about a bus with faulty brakes packed full of tourists careening down a narrow cliff-side pass. All I had to do was say the magic words, and see Sid over there? He finished up a batch of Finca El Injerto, a Guatemalan coffee with a dark chocolate taste yielding to sweet plums and other dark fruits, not to mention a lingering aftertaste of orange blossom honey, and stepped right in for me. Of course, I got him back later when he heard about the Boy Scout who’d gone missing on a rafting trip and had to step away from the Finca Herbazu roast he was working on. I finished up that batch of characteristically sweet coffee from the West Valley region of Costa Rica with a Riesling acidity and flavor notes of ripe citrus, caramel, and coffee flowers – and that kid was reunited with his parents. See how HSTPLP works?
Good! Well then, let’s get started! You can either get going on your roaster, or I hear there’s a mountain climber with carabiner issues, if that’s more your thing…
Aldo’s Blend
1000 Faces Coffee Company's House dark roast, a peppery, seasoned mix of coffees for their loyal supporters who love their company but find themselves nostalgic for flavor notes reminiscent of Catfish Hunter or Charlie Parker. Named after their hero, Aldo Leopold, for the influence of his writing on environmental ethics and so much more. If a full bodied coffee is what you’re looking for, then this is the choice for you.
Our name comes from Joseph Campbell’s book, The Hero With A Thousand Faces. We believe, like Campbell did, that there is more to life than commercial success or representational living. As Campbell said, “a hero is someone who has given his or her life to something bigger than oneself.” There is a greatness to be had from life (and coffee), only discoverable by taking on this heroic role and giving yourself over to whichever passion in life most preoccupies you. By immersing ourselves in the coffee world and introducing the Athens market to remarkable, specialty coffees, we believe we’re leading the heroic lives that Joseph Campbell envisioned.
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