Kent Rasmussen planted his first six acres of Carneros Pinot Noir in 1979, a time when there were very few vineyards planted in the region. Many insiders felt the climate and soil conditions of Carneros were too extreme for quality grape growing. Undeterred by this, Kent added two acres in 1981 and two more in 1986. Before long the Carneros region gained prominence as word spread about the up-and-coming producers there, with Kent at the top. A quarter century later he has established an international reputation for growing and producing distinguished Pinot Noir, and Carneros is now considered one of the best growing regions in the world.