cortot20 wrote:Not necessarily, perception of value is 100% up to the consumer Regardless of percentages off and how good a deal other people think it is.
Edit: I know you said it lightheartedly but it hits home for me because I don't have much extra money to spend on wine so what I choose to buy is extremely price sensitive.
Agreed. However, if a wine is a certain price to start with that is out of your price range, that doesn't make it a bad deal. It makes it a non-starter for you, but not necessarily a bad deal. 30% discount is a nice deal no matter what the starting price is. Does this make one want to purchase,..... now THAT's a subjective question