gcdyersb wrote:I know there are sophisticated wine drinkers here, but the ethos is a bit different than most fine wine communities. Most fine wine collectors want what they can't have. Or especially what others can't have. Hence a small subset of closed mailing lists that collectors obsess over. W00T is more about wines that one can have, typically at a nice discount.
I'd be fairly certain this falls into the fine wine category given the vineyard source and producer reputation. But I'm not sure "this is expensive, only special people get to have this" is ideally matched to W00T. If you want to push the Veblen good angle, a closed mailing list with small allocations and/or a pretentious tasting room charging $15-$35 per flight are much better ways to do this.
But then this falls right into that. As you drink more wine, eventually you will want to expand your experience. And you do that by trying more expensive wines to see if you enjoy them. Possibly you will and possibly you won't.
While if you only offer wines in the $10 to $30 range, you'll move wine, but eventually you will lose customers. By "spicing up" the offerings with more expensive wines (at a discount), Wine.Woot is keeping things "fresh".
As to pricing ....
One should always shop around and look for the best price. Using Wine Searcher, you can see there's a website in FL at that $69 price and one in NY for $79. But .... shipping is going to kill any bargain you have unless you are close to those states, plus you may have sales tax to pay. Both sites needed you to register, so I couldn't get shipping costs from them, but if you check UPS (which I know the FL site uses) using 2 bottles (7 lbs) you find:
2 Day Air: $48.95 (FL to CA)
Ground (5 day): $15.94 (FL to CA, shipping on a Friday, arriving the next Friday)
So that $69 just became $93.48 (since I don't want that wine sitting in a UPS truck over the weekend and week) per bottle, if not more if they add in Sales Tax.
Now Wine.Woot is currently using Refrigerated Shipping to a regional hub for FedEx (used to be the same for UPS), and then normal 2 day shipping from the hub to us. With the little frozen ketchup packs and Styrofoam packaging. Have yet to see any of my other wine shipments use the frozen packets to keep my wine cool.
So yes, the lowest price on the web is "only" $4 difference straight up. But when you factor in the shipping, as always, that's usually where the biggest savings shows up. So if I order 2 bottles, on Woot it would be approx. $68.50 versus that $93.48 from FL.
And buying locally (if your local wine shop carries the wine), you always add in the Sales Tax (except Alaska?), which increases the "bargain".