"Dave in Marketing is getting a little weird."
WineSmith Lodi Cab Sauv: A customer profile
Our research shows the typical WineSmith buyer is sophisticated, intelligent, and leery of unsolicited flattery. Data indicate the customer enjoys most food, including breaded products. The WineSmith customer is a savvy shopper and an adequate dancer, particularly at weddings. The customer is able to communicate with most rodents. Our research indicates the customer is indifferent to the word "stagecoach."
Favorite soup is chicken-based in 75 percent of respondents.
According to our notes, the customer is likely to describe wine using terms like "tannins" or "fruit" and will probably refrain from the abstract or surreal ("This wine sure makes MY pony dance the bobo!"). Customer is likely to eat apples from the outside in. The customer is not a robot, but daydreams about becoming one. The customer is right to have those robot aspirations. It's what we all want. Because then we won't hurt any longer.