Any Time is Wine Time! Especially Right Now.
Twelve bottles of wine in the case, twelve bottles of wiiiiiiine. Take one out, pass it around ... but not to anyone under age, of course. That would be illegal.
Go ahead: try to explain to your less vino-inclined friends and family what a Wine Woot Off is. Watch as their eyes widen in horror while you describe queing up with a bunch of strangers to eagerly snatch up bottle after bottle in a 24-hour festival of wine gluttony. Then smile as they ask you again for the URL.