Any Time is Wine Time! Especially Right Now.
Hello, yes? Poison Control Hotline? Yeah, I've got a huge problem! I've been drinking Poizin! Lots of it!
Go ahead: try to explain to your less vino-inclined friends and family what a Wine Woot Off is. Watch as their eyes widen in horror while you describe queing up with a bunch of strangers to eagerly snatch up bottle after bottle in a 24-hour festival of wine gluttony. Then smile as they ask you again for the URL.