Wilkommen in Winetoberfest!
You can't just carry your wine to the annual Biker And Rock Star Picnic. You've got to have a leather box, or everyone would laugh!
Winetoberfest: it's not just an empty, meaningless name for another typical Wine.Woot-Off! Oh, wait, that's exactly what it is. But who needs a snappy marketing label for great deals like these? (Of course, if you happen to have any ideas along those lines, let us know.)