Dive and In Person
Before you take a drink, make sure you know the difference between La Dive ("la deev") and a dive ("a dive").
La Dive: gets its deep red color from a meticulous selection of Côtes du Rhône appellation cuvées
A dive: gets its deep red stains from this one night when a dispute over a defective drum sander got out of hand.
La Dive: exudes aromas of plum and spice.
A dive: exudes aromas of urinal cake, if you're lucky.
La Dive: unique character created by a diversity of terroirs.
A dive: unique character created by a diversity of untreated psychological disorders.
La Dive: an excellent choice for the wine connoisseur on a budget.
A dive: an excellent choice for the future liver transplant recipient on a budget.