Wilkommen in Winetoberfest!
Or as they call it colloquially, "Host De-stressing Devices."
Winetoberfest: it's not just an empty, meaningless name for another typical Wine.Woot-Off! Oh, wait, that's exactly what it is. But who needs a snappy marketing label for great deals like these? (Of course, if you happen to have any ideas along those lines, let us know.)