North316 wrote:So you are saying that these should be price like baking chocolate because you don't like their shape? These are specially designed chocolates designed to pair well with certain wines (a list of of which is provided with each chocolate). Can Lindt say the same thing? You are entitled to feel that there isn't much value here, but your comparisons make no sense.
Yes, baking chocolate is packaged in large chunks like this, for wine it would be more appropriate to have it packaged in wafers like Valrhona, having to cut off pieces is not chic its pretentious at best.
And yes actually if you want to compare the variety Lindt has 5 levels cacao in the dark variety compared to the 3 here that tops out at 70%, where as Lindt goes all the way to 99%.
My comparison might not make sense, but only because it is like comparing a wine cooler to champagne... Brix is not great chocolate its a small step above nestles but they are pricing it like a better chocolate and acting like it is a premium... It isn't.
The fact that most of the buyers are from Arkansas, Idaho and West Virgina should tell you something about it right there.