I went over to the 1000 Faces website to see if I could find out more about the darkness/roasting level of their coffee beans, and found my suspicion regarding their coffee roasting & flavour style being 'light roast & acidic' was totally spot-on. While reading their Roasting info page under the LEARN tab, this jumped out from the concluding paragraph:
We never take beans to that dark oily place that many coffee drinkers have thought to be the sweet spot. Coffee roasted to the point of oils on the outside of the bean surface have been burnt, and are ruined.
Hmmm, well, maybe that's what YOU think, 1000 Faces, but I strongly disagree. Vehemently, even. I find coffee from lightly-roasted beans (that have NOT reached 'that dark oily place' to be completely, intolerably insipid yet chock-full of nauseating acidity. I am only able to drink coffees that are roasted to dark oilyness, and of course my very favourite beans are roasted in this delicious manner. And I don't drink cheap, industrial coffee.
1000 Faces sounds like a kindred spirit of the closes non-Starbucks coffee house in my area, which is a awesome-sounding joint called 3 Cups that offers wines, coffees, and chocolates (I think?). They brew all their coffees in individually gravity-drip, and grind the beans for each cup immediately before brewing. Cool idea, but ALL, yes ALL, their coffee is light roast! They don't offer espresso drinks at all, even! They claim their many types of coffee are light and medium, but they lie - it's ALL light. An employee made 3 cups of supposedly-medium roast coffees that I might enjoy, after learning about my dark tastes, and I found all of them completely horrid and very, very light and acidic. I was so disappointed that my hoped-for local private coffee house was such a complete bust.
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"I like my Sirah like I like my women: young, Petite and inky." - Thralow