I was tempted, but the gimmick angle is a bit too much. Sure, if you have some glassy-eyed Yountville 20-some-year olds, the "life is a breeze, smoke up", slant may work, but it isn't doing much for tempting me.
Your use of old oak, screw tops, has not even, at once, evoked a "I am making the best wine for the price" response. Which, would be admirable, respectable, and genuine. Carpe Diem, dude! Why would you make wine that lasts beyond a year, we are all, like, dust in the wind! Doesn't help. I would have been in for a few if it were something like "My family has developed really good partnerships over the years, and they have decided to help me launch my label, and I have tried for the absolute best quality-to-price that I could manage given my economies of scale, family connections, and knowledge gained through my life."
But, then again, all is groovy, so why harsh the mellow. (Seriously, sorry for the snark, but some honest answers of why this wine is at this price point and good besides "it is, man" would be so very appreciated.)