frank828 wrote:apparently there is massive fraud going on in Italian olive oil.
the investigations so far found that four out of five bottles of olive oil sold from italy actually contain oil from other countries.
i'm not saying anything specifically about the offering here but it's something to keep in mind.
My guess is it's the large production, low profit margin stuff we have to worry about the most. Not something like this. There was another story recently on most EVOO found on grocery store shelves not meeting the expected standard.
This is common with industrial food products that try to pretend to be artisinal. Grocery store wine producers, for example, do all sorts of crap to get their $6 bottle to meet a desired flavor profile. Red Biciclette Pinot was actually Grenache, Carignane and other Mediterranean varietals. Cheap CA varietal wine is adulterated with Mega Purple (concentrate grape cxtract), oak chips or dust, and random blending wines.
If bulk olive oil wasn't adulterated in some way, frankly I'd be amazed. To hit a price point and base-level taste profile, it would make sense to blend cheaper oils into higher grade oils. It costs more to get "real" agricultural products, but that is life. If you guy mass-market grocery store stuff, chances are it is not going to be authentic. I do buy on price often, so I'm not saying that we should all pay Whole Foods prices all the time. (We'd go broke.) But there is definitely a trade-off that we need to recognize.
: it's not just for blending! It's also for blogging.