WineSmith Cab Franc: A customer profile
Our research shows the typical WineSmith customer is sophisticated, intelligent, and leery of unsolicited flattery. Customer is indifferent to the word "stagecoach." Favorite soup is chicken-based in 75 percent of respondents. Customer is likely to eat apples from the outside in. The customer is not a robot, but daydreams about becoming one. The customer is right to have those robot aspirations. It's what we all want. Because then we won't hurt any longer.