You forgot the anniversary/important dinner/cat's birthday. Here's your "Get out of Jail Free" card.
Remember what happened last time, Captain Forgetful? When you came home to a crying wife, a disappointed husband, a glaring girlfriend, or a boyfriend holding a shiny gift and wondering what HE would be getting? Remember how you felt, having absolutely nothing to give in order to cover your heartless, unfeeling, absent-minded butt? Well, this time, we've got you covered.
Go over to that button and click it. Purchase this 6-Pack of White Flowers Sparkling Riesling. Yeah, it's good stuff, from a high elevation vineyard and with a clean finish. And it's not some boring run-of-the-mill bubbly. It's a wine that says "You matter, and so does this [SPECIAL OCCASION]!" Which is EXACTLY the image you want to be portraying when trying to lie about how you tooooootally remembered that important event, honest, the gift is just out in the car!
No, don't say you'll do it later in the day. Right now. RIGHT. NOW. CLICK THE BUTTON. CLICK IT. CLICKITCLICKITCLICKITCLICKIT. We're trying to save you this year, Sir or Madam. Trust us. Bubbles always mean "This matters. You matter."
Even when they really mean "Whew, I got away with it again."