First and foremost, here's what's true: This isn't just any chunk of salt.
This is the most rugged salt of the salt business. Hardy. Resilient. This is the Tenzing Norgay of salt. It's here to guide you to the summit of seasonings.
We hear you protest: "But it's pink."
You think when Tenzing saved Edmund Hillary from nearly falling into a deadly crevasse he was like, "It's too bad Himalayan salt is a bit pink, because pink is vaguely associated with feminine qualities, especially right now because it's 1953, and we're out here climbing Everest - ostensibly being burly - and gender roles are super rigid these days, because again, it's 1953?"
No. He was not.
"I don't know," you continue to quibble, "These things seem a little fancy for my simple home cooking."
Why are you so reluctant to embrace your greatness? Do you think Tenzing told Queen Elizabeth II, "Oh, I don't know, Your Maj … that Coronation Medal seems awfully fancy for my simple rock climbing." No! He probably thought, "Why the crap are they giving Edmund Hillary a knighthood and not me?"
So really, the question you should be asking is, "Where is my knighthood?"
Hope this helped.